MTN Satellite Communications (MTN), which targets cruise, yacht, commercial and government markets with maritime TV, has expanded its MTN Worldwide TV service to include three new live channels, as well as programming in French, German, Italian, Portuguese and Spanish.
MTN has also announced that its Special Events Channel has broadcast over 760 live events, totalling more than 2,100 hours, including the Olympics, the World Cup and the Super Bowl.
MTN TV broadcasts 11 channels of news, sports, entertainment and special events, including FOX News Channel, BBC World News, MSNBC, CNBC, SkyNews and SkySports News.
In addition to its new programming in multiple languages, MTN is now adding to its line-up Prime US, which features in-season TV dramas, comedies, reality shows, animation, award shows, concerts, feature films and major college sports, including football and basketball from the Pac-12, Big Ten and Big 12 conferences.
Prime Telly offers current British and Australian programming, including news, animation, live-action, feature films, sports matches, awards shows and concerts. And Engage! features entertainment, style, food and do-it-yourself (DIY) programming.
MTN also is making IMG Media's Sport 24 Channel available to non-passenger vessels, such as commercial, oil and gas ships, and yachts. Sport 24 is the first ever 24/7 sports channel dedicated to the maritime market. In 2013, the channel will broadcast Premier League Soccer, Formula 1, US Open Tennis, Wimbledon, the British and Irish Lions Rugby Tour and Bundesliga Soccer. In 2012, Sport 24 broadcast the Summer Olympic Games to 38 ships around the world through MTN.
The company also said that it has future plans to expand the service, with discussions underway with other major networks, as well as new antenna, compression technology and wireless streaming providers under its MTN Nexus plan to build a hybrid satellite and terrestrial platform, enabling better computing, caching and security infrastructure for at-sea communications and content delivery.
"The goal of cruise lines used to be getting passengers out of their cabins, but these days 'connection' to the world, even on vacation, is becoming more and more important to passengers and crew, including viewing their country's sports and news for morale purposes," said Brian Lunsford, managing partner for the Across Oceans Group Inc and former head of broadcast products for a global cruise line. "This is an important investment for the operator. Managing TV content like this used to be virtually impossible and a full-time job, but what MTN has done is deliver a solution from a single source with the right expanding line-up and rights to add an important benefit as part of the cruising experience. Once again, MTN broke a cruise industry mould by delivering more than just news through MTN TV - and mirroring the TV experience a passenger or crew member would have on land."
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